December 19 – Hot on the heels of announcing a deal with the beer giant of Asia, Tiger Beer, Tottenham Hotspur, is back with another Asian-themed partnership, this time in the form of the Netflix smash hit, Squid Game, which was developed in the country of their captain, Son Heung-min of South Korea.
The North London club will collaborate with Netflix to support the much-anticipated release of Squid Game Season 2. The original was the most-watched series in the history of the streaming platform.
The activation will take place at the Tottenham Hotspur Stadium when Spurs take on Liverpool and Wolverhampton Wanderers. It will feature Squid Game guards roaming the stadium in iconic pink jumpsuits for photo opportunities, a giant Young-hee doll blimp featured outside the stadium, a nod to the famous ‘Red Light, Green Light’ game, and stadium LED visuals and the Squid Game Season 2 trailer showcased at half-time during the Liverpool match.
Chief revenue officer, Ryan Norys, said: “Squid Game 2 will undoubtedly be one of the most talked-about shows over the festive period and our partnership with Netflix places the Club at the center of popular culture. This is yet another exciting way to enhance the matchday experience and bring our fans fresh, engaging content across digital channels.”
This collaboration between sport and entertainment continues to weave together on multiple levels. Tottenham are hoping that by bringing iconic visuals, player challenges, and interactive experiences to matchdays, the club can continue to innovate and engage fans across the globe.
Squid Game 2 is set to be released on Boxing Day, December 26.
Contact the writer of this story, Nick Webster, at moc.l1734624099labto1734624099ofdlr1734624099owedi1734624099sni@o1734624099fni1734624099
