November 8 – Greater than 176,000 individuals throughout Europe have been educated in CPR since UEFA launched their ‘Get educated, save lives’ marketing campaign with the European Resuscitation Council (ERC) in November 2023.
Focusing on sudden cardiac arrest, the third main reason for loss of life in Europe, the marketing campaign leverages the recognition of soccer to boost consciousness and educate CPR expertise to followers, gamers, volunteers, and workers.
On the latest #RESUS24 congress in Athens, UEFA introduced the marketing campaign’s impression up to now. Alongside the intensive coaching efforts, the marketing campaign generated 4 billion impressions throughout platforms, together with a tv advert that reached a cumulative 1.4 billion viewers, emphasising the significance of CPR throughout Europe.
Utilizing a multi-platform strategy, the marketing campaign reached soccer communities in 171 nations via each in-person and on-line strategies.
An interactive course, that includes gamers previous and current equivalent to Ruud Gullit, Erling Haaland, and Thierry Henry, educated 78,000 individuals, whereas a shorter Instagram-based course engaged 49,000.
Throughout EURO 2024, greater than 40,000 followers participated in hands-on CPR coaching in fan zones, collectively performing greater than 4 million coronary heart compressions.
UEFA additionally reached elite soccer individuals, with 9,100 professionals, together with gamers and workers, receiving CPR coaching led by ERC-certified instructors at main occasions such because the UEFA Nations League and Underneath-21 EURO finals.
UEFA took the chance to disclose plans to additional highlight the ‘Get Educated, Save Lives’ marketing campaign at membership competitors matches in December, encouraging followers to take the CPR course accessible at get-trained.com. With ongoing assist from European skilled golf equipment, the organisation says it’s dedicated to increasing CPR coaching throughout the soccer group for years to come back.
For extra data, contact Harry Ewing at moc.l1731029555labto1731029555ofdlr1731029555owedi1731029555sni@g1731029555niwe.1731029555yrrah1731029555
