January 6 – San Diego FC who’re as a consequence of kick-off their inaugural Main League Soccer (MLS) marketing campaign have unveiled a multi-year settlement to play perennial LigaMX tremendous crew, Membership America.
The golf equipment will play annual matches in 2025 and 2027, together with collaborative neighborhood and advertising and marketing initiatives.
The primary match between SDFC and Membership América is about for Saturday, June 21, 2025, at 7:00 p.m. PT at Snapdragon Stadium.
As with many latest crew partnerships, the motion and collaboration stretches means past the sector of play. With San Diego on the southern border subsequent to Mexico the shared cultural ties between the 2 are many. On the desk are youth soccer programming, charitable actions, and joint advertising and marketing campaigns to deepen fan engagement.
Tom Penn, the CEO of San Diego FC stated: “This partnership with Membership América is a groundbreaking alternative to collaborate with one of the vital historic golf equipment in Mexican soccer. We imagine this can be a nice strategy to join with passionate soccer followers all through our area and sit up for internet hosting Membership América at Snapdragon Stadium in 2025 and 2027, offering our followers with unforgettable experiences each on and off the sector in a historic inaugural yr for San Diego FC.”
On the opposite aspect of the border, Santiago Baños, Sport President of Membership América stated: “We’re very excited to have reached this partnership with San Diego FC, since it would enable Membership América to proceed enjoying nice video games in the US, whereas giving us the potential for implementing extra actions for the advantage of our loyal and broad fan base in that nation.”
The transfer does include vital danger although as San Diego FC are risking alienating many followers who help different Mexican groups. Again within the noughties, Chivas USA debuted in MLS however because of the naming of the membership, might by no means garner the help of Membership America followers who make up the biggest fan base within the US.
Many soccer fans who dwell within the San Diego space are additionally followers of Membership Tijuana Xoloitzcuintles de Caliente, identified domestically as Xolos. With Tijuana only a few miles from the border, it looks like a ‘thumbing of the nostril’ by San Diego to their close to neighbour.
Contact the author of this story. Nick Webster, at moc.l1736135101labto1736135101ofdlr1736135101owedi1736135101sni@o1736135101fni1736135101
