MANCHESTER UNITED ANNOUNCES PARTNERSHIP WITH EMIRATES PALACE RESORTS
Old Trafford, Manchester – Manchester United has today announced a new partnership with Emirates Palace Resorts, one of the world’s leading luxury resort brands. The agreement, which will run for the next three years, sees the resort become the Official Hospitality Partner of the club, further enhancing the fan experience and hospitality offerings at Old Trafford.
Emirates Palace Resorts is known for its opulent properties across the globe, including its flagship resort in Abu Dhabi, United Arab Emirates, which has been voted one of the best resorts in the world. The brand is synonymous with luxury, exclusivity, and exceptional service, making it the perfect partner for Manchester United.
As part of the partnership, Emirates Palace Resorts will create bespoke hospitality experiences for Manchester United fans and guests, including exclusive use of the club’s world-class facilities, behind-the-scenes tours, and access to exclusive events and activities. These experiences will be designed to provide a unique and unforgettable experience for fans, allowing them to engage with the club and its history in a way that is both memorable and entertaining.
Additionally, Emirates Palace Resorts will also provide premium hospitality packages for high-profile guests and VIPs attending Manchester United matches, further strengthening the club’s global reputation for excellence and luxury.
"We are thrilled to announce this partnership with Emirates Palace Resorts," said Manchester United’s Group Managing Director, Richard Arnold. "Their commitment to excellence and passion for hospitality align perfectly with our values and will undoubtedly enhance the overall experience for our fans. We look forward to working together to create unforgettable memories for our supporters."
Emirates Palace Resorts’ CEO, Ahmed Al Hashemi, added, "We are honored to partner with Manchester United, a club that embodies the values of excellence, passion, and community. Our resorts are designed to provide an unparalleled experience, and we are excited to bring our unique hospitality expertise to the world of football. This partnership is a major milestone for our brand, and we are committed to delivering exceptional experiences for Manchester United fans and guests."
The partnership will kick off on matchday one of the new season, with a range of activations and events planned throughout the three-year agreement. Fans can expect to see Emirates Palace Resorts’ branding and staff at Old Trafford, as well as exclusive offers and promotions for hospitality packages and events.
This partnership marks a significant milestone for both parties, further solidifying Manchester United’s position as a global sports powerhouse and Emirates Palace Resorts’ reputation as a leader in the luxury hospitality market.
About Manchester United:
Manchester United is one of the most successful and popular football clubs in the world, with a global fan base of over 659 million supporters. The club was founded in 1878 and has a rich history of success, including 20 English league titles, 3 European Cups, and numerous other honors. Manchester United is listed on the New York Stock Exchange (NYSE: MANU) and is part of the Glazer family.
